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Spinal Devices: Looking for a Twist Rather than a Tweak

Medical device investors still see great potential in companies developing products to treat the spine. But they're particularly eager to find companies with fresh new approaches toward treatments rather than those that offer a marginal improvement to current products on the market.

Ask Versant Venture’s Ross Jaffe where he sees new opportunities to invest and his mind turns to skiing. Jaffe recalls a day on the slopes with a ski instructor friend of his. Other skiers, noticing his friend’s uniform, would ask the instructor to direct them to the freshest powder. Jaffe’s friend would direct them one way, knowing the trail was a bit tired. Then Jaffe and he would head in the other direction toward the actual freshly fallen snow. Jaffe’s point: when it comes to venture investing, he’s keeping the fresh powder to himself.

In a field as highly competitive as medical device investing, one can hardly blame Jaffe. His analogy fits nicely into today’s spinal device market

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