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Women's Health: A Growing Market for Diagnostic Players

Women's health is an area long shunned by pharmaceutical and diagnostic companies. But that is starting to change thanks to the successes of companies such as Cytyc and Digene, who have built successful testing franchises in the Ob/ Gyn market. As companies such as PerkinElmer and others look to develop new tests in this market, a spate of start-ups are developing technologies that might fit the bill. Of greatest interest are the so-called molecular tests since they offer the advantage of premium pricing.

Mention "women's health" and you're likely to elicit either a yawn or a groan of protest. Not the same feminist rant about the poor and underserved, please! But health care companies are waking up to the fact that certain areas of women's health—especially the cancer screening and prenatal testing markets--are ripe for growth. It's hard to ignore the fact that more than half of the world's population is female and that women are the gatekeepers to wellness—not just their own, but of their entire families. Indeed, studies estimate that women already make 75% of all health care decisions in the US and spend two out of every three healthcare dollars, or about $500 billion annually.

Yet despite the market potential, companies haven't necessarily pushed products or tests aimed at improving women's health primarily due to the cost-constrained nature of the in vitro diagnostic (IVD) market....

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