Over the last several years, the market for spinal implants has come into its own. Sales in the US alone in 1995 exceeded $200 million, as growth of the procedures has been driven by an increase in the number of surgeons specializing in spine surgery and a commensurate increase in the number of spinal fusions performed; the development of good clinical data which has fueled market acceptance of the procedure; and a notable lack of other technologies and approaches to reduce lower back pain and stabilize degenerative and traumatized spinal segments.
Yet this tremendous opportunity has, for product companies, had its downside
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