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Wright Sees Potential $1B+ Market Opportunity With Newly-Approved Orthobiologic

The Augment biologic-based device was approved for use in ankle and hindfoot fusions after overcoming multiple regulatory challenges, opening up a $300 million US market opportunity. It's the first indication for a product platform that Wright hopes to extend to use in soft-tissue procedures such as rotator cuff or tennis elbow repair, which represent a $1 billion-plus opportunity.

Wright Medical Group NV overcame vendor quality challenges to gain FDA approval for its biologic-based Augment bone graft for aiding ankle/hindfoot fusion surgeries, opening up a $300 million US market opportunity. The firm announced the approval September 1. It's the first indication for a product platform that Wright hopes to extend to soft-tissue markets with even bigger potential.

The Augment platform combines tricalcium phosphate granules and recombinant human platelet-derived growth factor (rhPDGF) to stimulate healing following fusion. The pivotal study supporting PMA approval assessed Augment against autograft, finding...

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