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Ethicon Seeks To Expand Access To Bariatric Surgery, Increase Product Market Share Through Investment

With nearly 30% of the world’s population overweight or obese, Johnson & Johnson's Ethicon division is seeking to expand patients’ access to bariatric surgery in certain countries by funding studies that demonstrate its benefits. By convincing payors in these countries that bariatric surgery addresses not only weight loss but also metabolic diseases, Ethicon hopes to increase its products' market share in these countries, too.

As obesity and metabolic diseases balloon worldwide, Ethicon Inc./Johnson & Johnson is hoping to grow its products’ market share and to expand access to bariatric surgery to patients in countries where access is limited due to a variety of factors, by funding clinical research. In a market that has been flat in recent years, Ethicon hopes that by funding these investigations, it will convince payors in a handful of countries that the return on investment for the cost of bariatric surgery outweighs the cost of treating obesity-related disease.

On June 30, Ethicon announced a $3.2 million investment in clinical research to “better understand how earlier surgical intervention may improve conditions such as obesity and type 2 diabetes,” the...

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