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GE Healthcare’s Invenia: Improving Breast Cancer Detection In Dense Breasts

GE Healthcare launched in June the Invenia Automated Breast Ultrasound System (ABUS), the first FDA-approved breast cancer screening option for women with dense breasts.

GE Healthcare, a unit of General Electric Co., launched in June the Invenia Automated Breast Ultrasound System (ABUS), the first FDA-approved breast cancer screening option for women with dense breasts. When used in addition to mammography, this promising new technology can improve breast cancer detection in this population by 35.7% and at an earlier, more treatable stage over mammography alone, according to a study used by the FDA to evaluate the device.

In the breast care continuum, there is screening, diagnosis, treatment, and follow-up. Mammography is the gold standard for breast cancer screening, but underperforms in approximately 40% of American women with dense breasts, according to a study by László Tábar, MD, and colleagues published in Radiology in 2011. Whereas ultrasound technology has been used in the past for diagnosing, the Invenia ABUS is the first FDA-approved ultrasound technology for screening. This presents considerable market potential considering 67

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