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Claims And Counterclaims Abound In Highly Competitive Breast Cancer Genomics Market

Companies active in the breast cancer genomics market are waging a war of words and data to push their respective tests forward. With an expanding volume of data showing that genomic testing can save many patients from unnecessary chemotherapy treatment, and positive recommendations issued in major clinical practice guidelines, there is a compelling argument – from both a quality of care and overall economic standpoint – for physicians to use these tests, and strong growth is anticipated in this space going forward.

At the 2013 San Antonio Breast Cancer Symposium (SABCS), held this past December, researchers presented the results of several new studies further demonstrating the benefits of genomic testing in breast cancer patients. The tests are performed directly on tumor tissue following excision and assess the expression of various genetic markers in the tumor that have been associated with more aggressive disease. The assays then apply an algorithm that statistically estimates the patient’s risk of cancer recurrence over a period of time. The aim is to help physicians and patients determine, on an individual basis, if chemotherapy is likely to be a good therapeutic choice.

Such tests are rapidly catching on as the standard of care in the breast cancer treatment arena, and there is growing clinical evidence that they improve patient management and outcomes....

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