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Innovation Fuels Growth In GI Endoscopy

Advances in imaging and interventional endoscopy are improving cancer detection and enabling less invasive approaches to diagnose and treat disorders in the gastrointestinal tract. These emerging procedures are poised to fuel growth in the $7 billion global market for GI endoscopy.

Technological advances in imaging and interventional endoscopy are paving the way for new and improved approaches to diagnosing and treating gastrointestinal (GI) disorders. At this year’s Digestive Disease Week (DDW) meeting, held in Chicago in May, researchers and manufacturers were showcasing new endoscopes, tools, and imaging technologies designed to improve diagnostic performance, clinical workflow, and safety during GI endoscopy. These technologies are helping to improve cancer detection and are allowing gastroenterologists to use less invasive approaches to procedures that have typically been performed using surgical or percutaneous techniques. These emerging procedures are poised to fuel growth in the global market for GI endoscopy, which is currently valued at $7 billion, according to EndoChoice Holdings Inc., a competitor in this space.

Colonoscopy is widely accepted as the gold standard for detecting colorectal cancer and precancerous polyps known as adenomas. However, physicians still “miss” a certain number of adenomas during colonoscopy and...

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