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Advanced Wound Care: A Future Built On Innovation

The advanced wound care market is attracting an increasing number of competitors and investors seeking a stake in this high-need, high-growth space. But although the number of innovative wound care products is on the rise, this is also a highly diverse market, with some striking differences among various regions of the world in terms of product adoption and standard wound care practices.

Global aging demographics along with increases in diabetes and obesity are providing a solid foundation for growth of the advanced wound care market. Hard-to-heal wounds, which encompass not only diabetic, venous, pressure, and arterial ulcers, but also burns, trauma, and challenging surgical wounds, are difficult to treat since many do not heal for weeks, months, or even years. The prevalence of patients with hard-to-heal wounds is staggering, totaling roughly 50 million in the key countries across the world. A typical patient seen at a hospital-based outpatient wound clinic has at least 12 comorbidities and averages two wounds or ulcers, according to Ostomy Wound Management, and 60% of patients with diabetic foot ulcers and 50% of those with venous ulcers do not heal.

In some respects, things are the same as they ever were in advanced wound care. There are still large numbers of patients with chronic wounds that haven’t responded to existing...

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