The Ins And Outs Of The Aesthetics Market: An Interview With Steven H. Dayan, MD

The effectiveness of a product is only one aspect of how well a device will succeed in the aesthetics market. In the following interview, Steven H. Dayan, MD, a noted Chicago plastic surgeon, tells Medtech Insight that manufacturers seeking to enter this space need to spend time on market research and fully understand where their products will be used and who will use them.

Medtech Insight: What do manufacturers need to consider when developing products for the aesthetics market?

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