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Facial Aesthetics Market: New Technologies Address Consumer Demand

Consumers of aesthetic procedures are still looking for the perfect option – one that produces a more youthful looking face, but does not require much, if any, downtime. Ideally, these consumers also would like something that offered a long-lasting effect and was delivered with minimal pain and discomfort. At the 2011 AAFPRS conference, held recently in San Francisco, CA, the Emerging Trends and Technologies session focused on new and developing technologies that could meet some of these demands.

In a business where revenue rests heavily on out-of-pocket payments, aesthetic treatments seem more vulnerable to economic conditions, and data supports that theory. The annual survey by the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS) found the average number of facelifts performed per physician decreased from 65 in 2009 to 50 in 2010. However, the good news is the number of nonsurgical procedures is up – a direct result of patients being more educated about plastic surgery and wanting to delay surgical procedures. As a result, the market for minimally invasive treatments continues to grow, although the public remains quite demanding when it comes to results.

Aesthetic-minded consumers are still looking for the perfect option – one that produces a more youthful looking face, but does not require much, if any, downtime. Ideally, these consumers also...

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