The Changing Face of GI Endoscopy
Executive Summary
The medical device market for gastrointestinal diseases is significant, particularly the GI endoscopy product segment. As the second largest segment of the worldwide endoscopy market, GI endoscopy product sales were more than $1.4 billion in 2004 and are projected to reach more than $3 billion by 2010. Advances in GI diagnostics and screening technologies are helping to drive this market, including new endoscopic technologies designed to improve diagnostic sensitivity, patient comfort, and procedural efficiency.