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Vascular Solutions Case (Partially) Points Way Forward For Off-Label Marketing

Attorneys involved with a recent court ruling favoring Vascular Solutions believe the verdict might give manufacturers more latitude to engage in truthful, non-misleading, off-label speech. But caution is necessary.

Device companies might enjoy some more flexibility to convey truthful and non-misleading off-label information in product marketing communications following a recent court ruling, but attorneys involved in the case and expert observers stress that specific legal lines still remain to be drawn and that caution is warranted.

A case against varicose vein products manufacturer Vascular Solutions Inc., as well as CEO Howard Root, ended in a not-guilty verdict in a Texas court on Feb. 26. (See...

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