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Ethicon Seeks To Expand Access To Bariatric Surgery, Increase Product Market Share Through Investment

With nearly 30 percent of the world’s population overweight or obese, Johnson & Johnson's Ethicon division is seeking to expand patients’ access to bariatric surgery in certain countries by funding studies that demonstrate its benefits.

As obesity and metabolic diseases balloon worldwide, Ethicon Inc./Johnson & Johnson is hoping to grow its products’ market share and to expand access to bariatric surgery to patients in countries where access is limited due to a variety of factors, by funding clinical research. In a market that has been flat in recent years, Ethicon hopes that by funding these investigations, it will convince payers in a handful of countries that the return on investment for the cost of bariatric surgery outweighs the cost of treating obesity-related disease.

On June 30, Ethicon announced a $3.2 million investment in clinical research to “better understand how earlier surgical intervention may improve conditions such as obesity and type 2 diabetes,” the...

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