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Thoratec Seeks 'Cultural Revolution' As Rival HeartWare Makes Strides

The long-time leader of the ventricular assist device market Thoratec is implementing plans to get back on track for future growth, while rival HeartWare recently reported rapid global expansion and aggressive R&D investments.

Thoratec Corp. is in the early stages of a new strategy to better respond to competition from HeartWare International Inc. and return to growth, new CEO Keith Grossman said Nov. 5.

Grossman, who was reappointed as CEO in September after an eight year hiatus, acknowledged that the company's long experience as virtually the only left ventricular assist device maker on the market has made it slow to respond to

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