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Delivery Devices Crucial To Success, Lifespan Of Asthma/COPD Meds

Sales of Merck’s Singulair fell off the molecular patent cliff, but not Glaxo’s still-mighty Advair. Why? Because it has an additional patent protecting its delivery device.

Devices add a layer of protection and complexity to brand dynamics in the market for asthma and chronic obstructive pulmonary disease treatments, Clare Davies, analyst for market research firm and consultancy IMS Health Inc.said during a Nov. 20 webinar.

Sales ofMerck & Co. Inc.’s orally delivered anti-asthma medicine Singulair fell 53 percent to $280 million in the third quarter of 2013 compared with the third quarter of 2012,...

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