FTC Extends Online Disclosure Guidelines To “Small Screen”

The revised online advertising disclosure guidelines detail the commission’s expectations for how disclosures should be made online, noting particularly that social media content and ads accessed with mobile devices create new challenges for advertisers.

Advertisers must make disclosures clear and conspicuous in ads disseminated on social media platforms or accessed on smartphones and other mobile devices, according to Federal Trade Commission guidelines.

FTC on March 12 published revised online advertising disclosure guidelines, which initially were issued in 2000. The revised...

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