FTC Extends Online Disclosure Guidelines To “Small Screen”
This article was originally published in The Gray Sheet
The revised online advertising disclosure guidelines detail the commission’s expectations for how disclosures should be made online, noting particularly that social media content and ads accessed with mobile devices create new challenges for advertisers.
You may also be interested in...
CDRH will expand its staff devoted to monitoring device advertising and promotions activity as part of a reorganization of its Office of Compliance.
The Federal Trade Commission soon will issue updated guidance about how endorsers and marketers should disclose financial relationships on blogs, Twitter and other social media platforms. The original guidance issued in 2000 was published before social networking boomed.
The Federal Trade Commission raised the bar on substantiation and disclosure of "typical results" in testimonials and endorsements in advertising, in a revised guide released Oct. 5