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American Telemedicine Association plans consumer education push. Institute of Medicine sets August telehealth workshop. More digital health news.

The American Telemedicine Association used its ATA 2012 conference in San Jose, Calif., to help gather financial support for a planned push to build consumer awareness of telemedicine. At a May 1 keynote session, ATA President-elect Stewart Ferguson challenged conferees to stand up and commit to donating money towards a prize for the best 60-second consumer education video on the topic. Officials from several telemedicine technology companies, including MicroTech and GlobalMed, each pledged $5,000-$10,000.

Ferguson practices telemedicine in Alaska, where demand for the technology is high. “One of the biggest challenges is once you build it and do all of the effort, suddenly sometimes...

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