‘Faster, Better, More Efficient’ – Why Bayer Is Investing In ‘Precision Health’

 
• By David Ridley

Like other big global OTC players, Bayer Consumer Health is stepping up its investment in digital self-care. In the first part of an exclusive interview, HBW Insight catches up with the company's head of R&D and chief scientific officer David Evendon-Challis to dig deeper into the rationale for setting up a new 'prescision health' business unit, including why a holistic and personalized approach to digital self-care increases trust in long-loved and science-backed brands. 

• Source: Shutterstock

According to Bayer AG, more than 80% of consumers globally want more personalized health care and want tools to help them predict and prevent illness along with better tools to manage their health.

To address this demand, the company has set up a Precision Health business, which will sit within the Consumer Health division and identify “digital and digital-supported consumer healthcare opportunities,” it...

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