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Canada Updates 18-Year-Old Guide On What Constitutes Advertising

 
• By Neena Brizmohun

Keeping press releases about a product on the manufacturer's website landing page for more than a year may be considered to be promotional, according to Health Canada's update guidance that includes myriad revisions, including a new section on using social media.

Updated guidance from Health Canada deals with advertising versus other activities • Source: Shutterstock

How long can manufactures operating in Canada keep press releases about their health care products posted on their website landing page, and when would corporate messages be considered to be promotional?

These are among the raft of topics that Health Canada has addressed in new guidance that will replace its 18-year-old guidelines on distinguishing between advertising and other activities.

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