Should Pharma Firms Cover CDx Costs For Precision Cancer Drugs?

Significant financial reward awaits drugmakers that invest more in companion diagnostics during the development and marketing of precision cancer drugs, says Peter Keeling, CEO of Diaceutics – but Novartis warns that relying on pharma firms to fund these tests is unsustainable.

Increased Revenue
Improving Patient Access To CDx Could Increase Precision Cancer Drug Sales • Source: Shutterstock

Precision oncology drugs have significant unrealized revenue potential because of current inefficiencies in the diagnostic pathway. This is according to Peter Keeling, CEO of Diaceutics, who told the Pink Sheet that pharma companies could “double” the lifecycle revenue generated by a precision cancer drug in return for higher investment in companion diagnostics (CDx).

The patient benefits of precision medicine are well documented, Keeling said, but the testing infrastructure “has had no real champions and the investment to fix this is above the budget...

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